Invest Like the Earth Depends on It

This lettering project was created for ArcTerm as a custom lettering artwork designed for printed merchandise, including t-shirts and hats. Centred around the phrase “Invest Like the Earth Depends on It,” the piece communicates a values-driven message through bold, expressive lettering.

The design explores contrast, hierarchy, and flow, combining hand-drawn letterforms with graphic elements to create a strong visual impact across different formats. Multiple layout variations were developed to ensure adaptability for apparel, allowing the artwork to translate clearly at different scales while maintaining its character and legibility.

Designed specifically for print production, this Toronto-based lettering project demonstrates how typography can serve as both a message and a visual identity. The final artwork lives beyond the screen, becoming a wearable statement that blends design, storytelling, and purpose.