Client: City of Toronto
Project type: Social Media + Print Ads
Date: June 2020
About this project: The objective was to create a digital media campaign that would raise awareness about the issue of littering in public spaces, targeting young adults and teenagers. The campaign consisted of three versions of ads, customized according to their location - one for the beach, one for the parks, and a general one. Due to the COVID-19 pandemic, Toronto witnessed a surge in littering during the partial lockdown. The final delivery of the campaign included animated social media paid ads, organic animated and static social media, HTML5 ads for mobiles in big box and double big box sizes, and an animated video for a digital advertising truck that travelled around the city.