Mural Routes: A Digital Facelift

Client: Mural Routes
Theme: Branding Upgrade
Project type: Branding
Date: June - December 2023
About this project: As part of Mural Routes' branding revitalization, I focused on updating its visual identity while keeping the original logo intact. The redesign sought to move away from the outdated 90s aesthetics and paint splashes and instead aimed for a fresh, digital-friendly look. The new branding embraces a geometric Memphis style and introduces a broader colour palette to replace the previous single-colour scheme. My input ensured a cohesive and contemporary brand experience across all aspects, including the website and email designs.